Over the last 15 years the world of social media has evolved and changed drastically. Many social media users just skim the surface in regards to how they use these channels, mostly to keep up with their children, friends and family. Find out how to harness Twitter, LinkedIn and others to reach new audiences and enhance social media image.
Understand the difference between the big seven social media channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and Snapchat).
Know which channels to use and for what purposes.
Tips and tricks for each channel including customizing privacy settings, posting etiquette, using hashtags, build your network, and how to find relevant news and information.
Level & Prerequisites: This is a Group-Internet based program at the Basic level. No prerequisites or advanced preparation required.
Who Should Attend: All financial management professionals who want to learn and become more comfortable on social media.
Credits: 1.0 in the field of Communications and Marketing