Joe Conrad

Joe Conrad is a digital health pioneer with a 30-year career in branding, marketing and digital health who founded Grit in 2015 to realize his vision for creating a personalized well-being platform. In 1990, Joe founded Cactus, a purpose-driven ad agency with a national reputation for strong creative and digital solutions. Joe and his team launched the ground-breaking Man Therapy campaign in 2012 and uncovered the power of combining behavioral health design with creative technology. He is passionate about bringing better self-care to the market through digital tools that help support well-being.