Samantha Lake

Samantha is a graduate of Purdue University with a bachelor’s degree in media and public communication and a master’s degree in professional communication. She is an experienced marketing and communications expert. Through her role as vice president of marketing for CFMA, Samantha has been showing organizations how to improve their marketing and communications since 2012. Seven years prior to entering the world of marketing Samantha was an adjunct instructor for Purdue University and a training and development specialist for the Department of Workforce Development in Indiana. Samantha is passionate about social media and has been an active user since 2004. As an early adapter, she stays on the pulse of what is next for social media by joining new platforms as they are released.