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MC6

Financial Storytelling

Date
May 14, 2022
$155
Standard Price
Members save $45
This product is also available as part of the following products:
Thumbnail for 2022 CFMA Annual Conference
***These education products do not provide CPE credits***

Learn how to make important points and influence decision-makers by using stories to make financial information relevant and meaningful for your audience. In this unique session, you will discover how to communicate with stakeholders to achieve better results and, by interacting with your peers and using a case study, draw from your own and others’ experiences to craft a financial story that will move your audience into action.

Learning Objectives

  • Employ five steps to develop the story behind the numbers and communicate it in easy-to-understand language.
  • Describe the value of using charts and pictures in your financial presentations to communicate the story.
  • Respond to a given scenario by crafting a financial story for a typical stakeholder.
  • Collaborate with colleagues to enhance your storytelling skills and share experiences.

Speakers

Speaker Image for Kevin Burnett
Kevin Burnett, CPA, CCIFP
Senior Vice President, Chief Financial Officer, Sundt Construction, Inc.
Speaker Image for Elaine Ervin
Partner, Moss Adams
Speaker Image for Chris Ciccone
Controller, Horne Brothers Construction

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